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Lee has served as Chairman of the Direct Selling Association (DSA) since June of 2023. He is now in his second term. Since the beginning, his key objective has been to expand the channel’s influence through good works.
In their decision to include Lee among the most influential direct sales executives of 2024, Social Selling News editors point to his “bold strides in modernizing direct selling practices.”
Lee: “I’m humbled by the work and honored by this recognition.”
Social Selling News: “Lee's forward-thinking approach includes the adoption of analytics…to better understand and respond to market trends, setting a new standard for data-driven decision-making in the industry. Lee has also been a strong advocate for sustainability—integrating eco-friendly practices into 4Life's operations and product development.”
4Life Founder David Lisonbee: “I am pleased to have Danny represent our industry with the same ethical leadership that he’s known for here at 4Life. It’s also great to know that Social Selling News recognizes his talent and commitment.”
4Life, The Immune System Company®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
For more information:
Calvin Jolley
Vice President Corporate Communications
4Life Research
[email protected]
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